As many of you might be aware of, Vogue For Virtue has been around for few years and this is the 5th year in running of the event. Vogue for Virtue is a Corporate Social Responsibility program by CapitaMalls Asia, where all the proceeds from registration fees and ticketing will be channeled to some of the charitable organizations. This year, the year of 2013, Vogue For Virtue was once again, being held successfully in center atrium of Queensbay Mall, Penang. It was my honor to be invited to this event. The Fashion Show was divided in two parts on Saturday (27th of April, 2013), the Celebrity Charity Fashion Show was arranged to be at 7pm. Participating brands include Nichii, Kitschen, Dressing Paula, Forever 21, Esprit, G2000, Springfield, French Connection and Uniqlo. Models were there to demonstrate and showing off the meticulously-designed latest collections from all these participating brands (spring/summer 2013). Photos with better resolutions can be found on my Facebook Page.
Vogue for Virtue Charity Fashion Show-- Making Charity Fashionable
Apart from the new faces introduces in the run way, some of the most renowned celebrities too, have joined the event for a good cause. It was a night to be commemorated with Serena C. as the host of the evening, classy Jazz Performance by Atilia while celebrities such as Carmen Soo, Daphne Iking, Debbie Goh, Elaine Daly, Hansen Lee, Nadia Heng, Sazzy Falak and Wilson Tan have strutted down the runway with premium fashionable brands like Esprit, G2000, Esprit, French Connection, Springfield and Uniqlo.
Sponsors like La Kaffa and Tea Secret were there to distribute some of their selected beverages to quench the thirst of the audience.
Spring/Summer 2013 Collection by Nichii (Fashion show @ 2pm)
Spring/Summer 2013 Collection by Kitschen (Fashion Show @ 3pm)
Spring/Summer 2013 Collection by Dressing Paula (Fashion Show @ 4pm)
Spring/Summer 2013 Collection by Forever 21 (Fashion Show @ 5pm)
Vogue For Virtue 2013 Charity Fashion Show @ 7pm
It was my honor to be given this exclusive access to the Charity Fashion Show with Celebrities by Queensbay Mall. Photos showing the set up of the venue before the event started.
It was my pleasure to have taken some photos with the celebrities- Debbie Goh (a former Miss Malaysia Chinese International 1998 and a Hong Kong TVB artiste) and Nadia Heng (Miss World Malaysia 2010). The celebrities were very nice and down to earth. It was so awkward to have my url signed on the board but nevertheless, it was an eye opening experience for me.
Fellow Celebrities (Serena C, Atilia, Carmen Soo, Daphne Iking, Debbie Goh, Elaine Daly, Hansen Lee, Nadia Heng, Sazzy Falak and Wilson Tan) having group photo in front of the Vogue For Virtue board.
The event started off with Atilia's performance.
Followed by cheque presentation by Queensbay Mall's management to the representatives from the charity organizations. A total of Rm 20,000 has been equally donated to four charity organizations namely National Autism Society of Malaysia (NASOM), Joblink Centre, Penang Down Syndrome Association and Pertubuhan Rumah Kebajikan Seri Cahaya. Through these contributions, they hope to create awareness and offer financial assistance to support the development programs of charitable organizations that provide shelter, education and healthcare to underprivileged children with multi disabilities or from dysfunctional families.
Spring/Summer 2013 Collection by Esprit
Spring/Summer 2013 Collection by G2000
Spring/Summer 2013 Collection by Springfield
Spring/Summer 2013 Collection by French Connection and UNIQLO
From now till 30th of April 2013 or while stocks last, Master Card holders can redeem a fabulous FCUK tote bag when you shop Rm 250 and above at any fashion outlets or Rm 350 and above at any non-fashion outlets in Queensbay Mall, Penang. For any updates on events or promotions, kindly follow them on their Facebook page.
Last but not least, I would like to thank Queensbay Mall for reaching me and inviting me for this meaningful event.