Vogue For Virtue, is an annual signature CSR (Corporate Social Responsibility) program of the fashion-leading Queensbay Mall (last year's highlights can be found here). Similarly to the past few years' program; apart from making charity fashionable, Vogue for Virtue works in two tiers- Charity Fashion Show with Celebrities and a one-month-long Model Search. Seventh year in the running, Vogue For Virtue 2015 Model Search seen a total of 170 participants, comprising of both adults and children. The grand finale of the Model Search is set to be held on 26 April 2015, at 2 pm, Central Atrium of Queensbay Mall Penang.
The Charity Fashion Show with Celebrities held on 25 April 2015, at 7:30 pm featured celebrities like Serena C (host of the evening), Debbie Goh, Jeffrey Cheng, Joanne Yew, Nadia Heng, Wayne Cai Pei Xuan and Wilson Tan. The enchanting fashion models of the evening strutted down the runway with premium fashion brands including Bonia, G2000, Esprit, Dorothy Perkins, Burton Menswear London as well as Forever 21. Supporting partners of the event were Make Up For Ever, MX Academy, Sense, Xenos Studio, GSC Movies and Eastin Hotel Penang.
Many Thanks to Queensbay Mall for hosting us that evening.
Mock Cheque Presentation - Penang EXCO YB Danny Law (Left 3) and centre Manager of Queensbay Mall Penang, Selina Ng (Right 3) presenting the mock cheques to the representatives of the beneficiary homes.
As part of the mall's CSR program, Vogue For Virtue seeks to help the less fortunate children, a total of RM 20,000 from CapitaMalls Asia (CMA) will be donated equally to four charitable organizations- Penang Shan Children's Home Association, Pertubuhan Rumah Kebajikan Seri Cahaya Pulau Pinang, Persatuan Kebajikan Sinar Ceria and Children's Protection Society Pulau Pinang. These contributions are aimed to create awareness and offer financial assistance to aid the development of charitable organizations that provide shelter, education and healthcare to underprivileged children or those dysfunctional families.
Selected apparels and accessories from Bonia
Selected apparels and accessories from G2000
Selected apparels and accessories from Esprit
Selected apparels and accessories from Dorothy Perkins
Selected apparels and accessories from Burton Menswear London
Selected apparels and accessories from Forever 21