April 27th 2014 marked another grand milestone for the island's fashion leading mall- Queensbay Mall for successfully organizing its annual Corporate Social Responsibility Program, Vogue For Virtue. For the uninitiated, the event has been successfully organized for every year over the past 5 years (you may read my previous experience here). This year, the 6th year to be precise, Vogue For Virtue 2014 has attracted more than 190 participants which comprises of both adults (male and female of course) and children. Similar to previous years, Vogue For Virtue has two major highlights: one-month long model search and charity fashion show event.
The grand charity fashion show event featured celebrities- Elaine Daily as the host of the evening while Debbie Goh, Jojo Goh, Jonathan Putra, Nadia Heng, Soo Wincci, Wilson Tan and Benjamin Toong strutted down the runway with trendy yet fashionable premium brands including British India, Charles & Keith, Esprit, Forever 21, G2000, Habib Jewels, Pedro, Poh Kong, La Senza, Springfield and Uniqlo. Partners of the event were X Private Hair Salon, M.A.C Cosmetics and MX Academy.
Many thanks to Queensbay Mall for extending the invitation.
Modern Fairy-tale was the theme of the night, the main stage was beautifully decorated in accordance to the theme and was dressed up into an enchanted forestry.
The event kick started off with Ballet performance followed by a catchy performance.
Mock Cheque presentation- Selina Ng, centre manager of Queensbay Mall presenting the mock cheques to representatives of the beneficiary homes.
"Making charity fashionable"- while celebrating fashion, the mall did not forget to give back to the community. CapitaMalls Asia's Corporate Social Responsibility is committed to build a better future for the underprivileged children, hence, a total of Rm 20,000 was donated to four charitable organizations equally (Rm 5,000 each), they were Pertubuhan Rumah Kebajikan Seri Cahaya, Shan Children's Home (Perai), Penang Shan Children's Home and Persatuan Kebajikan Shammah. The cheque presentation was also witnessed by Penang EXCO YB Danny Law.
Benjamin Toong, the catwalk guru
Fellow celebrities and models showcasing the apparels and accessories from participating brands.